{"id":7280,"date":"2020-09-06T17:22:12","date_gmt":"2020-09-06T17:22:12","guid":{"rendered":"http:\/\/ailana.eu\/new\/?page_id=7280"},"modified":"2021-02-26T09:46:12","modified_gmt":"2021-02-26T09:46:12","slug":"%d0%bf%d0%b8%d0%b2%d0%be","status":"publish","type":"page","link":"https:\/\/www.ailana.eu\/ru\/%d1%83%d1%81%d0%bb%d1%83%d0%b3%d0%b8\/%d0%bf%d0%b8%d0%b2%d0%be\/","title":{"rendered":"\u041f\u0438\u0432\u043e"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1534409531541{padding-top: 45px !important;padding-bottom: 45px !important;}&#8221;][vc_column align=&#8221;text-center&#8221; offset=&#8221;vc_col-md-offset-2 vc_col-md-8&#8243;]<style>.ld_fancy_heading_69e016147b1ca h6{font-size:12px;letter-spacing:0.1em;color:rgb(167, 169, 184);}.ld_fancy_heading_69e016147b1ca .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading text-uppercase ld_fancy_heading_69e016147b1ca\">\n\t<h6 class=\"lqd-highlight-underline lqd-highlight-grow-left\" ><span class=\"ld-fh-txt\"> \u0423\u0421\u041b\u0423\u0413\u0418<\/span><\/h6><\/div><style>.ld_fancy_heading_69e016147b35a h1{font-size:30px;line-height:1.15em;}.ld_fancy_heading_69e016147b35a .lqd-highlight-inner{height:0.275em;bottom:0px;}<\/style><div class=\"ld-fancy-heading ld_fancy_heading_69e016147b35a\">\n\t<h1 class=\"lqd-highlight-underline lqd-highlight-grow-left\" data-fittext=\"true\" data-fittext-options='{\"compressor\":0.65,\"maxFontSize\":\"currentFontSize\",\"minFontSize\":\"32px\"}'><span class=\"ld-fh-txt\"> \u041f\u0438\u0432\u043e<\/span><\/h1><\/div><style>.ld_spacer_69e016147b40d{height:12px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e016147b40d\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[\/vc_column][vc_column][vc_separator color=&#8221;custom&#8221; border_width=&#8221;3&#8243; accent_color=&#8221;#181b31&#8243;][vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ld_content_box_69e016147b521\" class=\"fancy-box fancy-box-case-study scheme-light ld_content_box_69e016147b521\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-pixabay-159291.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; viewBox%3D&#039;0 0 1200 800&#039;%2F&gt;\" class=\"invisible ld-lazyload\" alt=\"\" srcset=\"\" sizes=\"(max-width: 1200px) 100vw, 1200px\" data-src=\"https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-pixabay-159291.jpg\" data-srcset=\"https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-pixabay-159291.jpg 1200w, https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-pixabay-159291-300x200.jpg 300w, https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-pixabay-159291-1024x683.jpg 1024w\" data-aspect=\"1.5\" \/>\t\t\t<\/figure>\n\n\t\t<\/div><!-- \/.cb-img-container -->\n\t\t<div class=\"fancy-box-header\">\n\t\t\t\n\t\t\t<span class=\"ld-cb-icon\"><i class=\"icon-arrows_circle_left\"><\/i><\/span>\t\t\t\t\t\t\n\t\t<\/div><!-- \/.fancy-box-header -->\n\n\t<\/div><!-- \/.fancy-box-contents -->\n\n\t<a href=\"#\" class=\"liquid-overlay-link\"><\/a>\n<\/div><!-- \/.fancy-box fancy-box-classes -->[\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">\u0422\u0440\u0430\u0434\u0438\u0446\u0438\u043e\u043d\u043d\u043e \u043f\u0438\u0432\u043e \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u044f\u0442 \u043f\u0443\u0442\u0435\u043c \u0441\u043c\u0435\u0448\u0438\u0432\u0430\u043d\u0438\u044f \u0438\u0437\u043c\u0435\u043b\u044c\u0447\u0435\u043d\u043d\u043e\u0433\u043e \u044f\u0447\u043c\u0435\u043d\u043d\u043e\u0433\u043e \u0441\u043e\u043b\u043e\u0434\u0430 \u0438 \u0433\u043e\u0440\u044f\u0447\u0435\u0439 \u0432\u043e\u0434\u044b \u0432 \u0431\u043e\u043b\u044c\u0448\u043e\u043c \u0441\u043e\u0441\u0443\u0434\u0435, \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u043e\u043c \u043a\u0430\u043a \u043c\u0435\u0434\u043d\u043e\u0435 \u0441\u0443\u0441\u043b\u043e. \u042d\u0442\u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u0438\u0437\u0432\u0435\u0441\u0442\u0435\u043d \u043a\u0430\u043a \u00ab\u0437\u0430\u0442\u0438\u0440\u0430\u043d\u0438\u0435\u00bb. \u041f\u043e\u043c\u0438\u043c\u043e \u0441\u043e\u043b\u043e\u0434\u0430, \u0432 \u0437\u0430\u0442\u043e\u0440 \u0434\u043e\u0431\u0430\u0432\u043b\u044f\u044e\u0442 \u0434\u0440\u0443\u0433\u0438\u0435 \u0437\u043b\u0430\u043a\u0438 \u043d\u0430 \u043e\u0441\u043d\u043e\u0432\u0435 \u043a\u0440\u0430\u0445\u043c\u0430\u043b\u0430, \u0442\u0430\u043a\u0438\u0435 \u043a\u0430\u043a \u043a\u0443\u043a\u0443\u0440\u0443\u0437\u0430 (\u043a\u0443\u043a\u0443\u0440\u0443\u0437\u0430), \u0441\u043e\u0440\u0433\u043e, \u0440\u0438\u0441 \u0438 \u044f\u0447\u043c\u0435\u043d\u044c, \u0438\u043b\u0438 \u0441\u0430\u043c \u0447\u0438\u0441\u0442\u044b\u0439 \u043a\u0440\u0430\u0445\u043c\u0430\u043b. \u041e\u043d\u0438 \u0438\u0437\u0432\u0435\u0441\u0442\u043d\u044b \u043a\u0430\u043a \u0434\u043e\u0431\u0430\u0432\u043a\u0438. Ailana \u043f\u0440\u0435\u0434\u043b\u0430\u0433\u0430\u0435\u0442 \u0440\u044f\u0434 \u0430\u043c\u0438\u043b\u0430\u0437, \u0433\u043b\u044e\u043a\u043e\u0430\u043c\u0438\u043b\u0430\u0437\u044b, \u043f\u0440\u043e\u0442\u0435\u0430\u0437 \u0434\u043b\u044f \u0434\u0438\u0441\u0442\u0438\u043b\u043b\u044f\u0446\u0438\u0438 \u0432 \u0437\u0430\u0432\u0438\u0441\u0438\u043c\u043e\u0441\u0442\u0438 \u043e\u0442 \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u043e\u0432 \u0438 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0439.<\/p>\n<p style=\"text-align: justify;\">\u0415\u0441\u043b\u0438 \u0432\u0430\u043c \u043d\u0443\u0436\u043d\u043e \u0443\u043b\u0443\u0447\u0448\u0438\u0442\u044c \u043f\u0440\u043e\u0446\u0435\u0441\u0441 \u043f\u0438\u0432\u043e\u0432\u0430\u0440\u0435\u043d\u0438\u044f, \u0447\u0442\u043e\u0431\u044b \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0432\u044b\u0441\u043e\u043a\u043e\u043a\u0430\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u0435 \u043f\u0438\u0432\u043e \u0438 \u0441\u043d\u0438\u0437\u0438\u0442\u044c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435\u043d\u043d\u044b\u0435 \u0437\u0430\u0442\u0440\u0430\u0442\u044b, \u043b\u0443\u0447\u0448\u0438\u043c \u0440\u0435\u0448\u0435\u043d\u0438\u0435\u043c \u044f\u0432\u043b\u044f\u044e\u0442\u0441\u044f \u043f\u0440\u0438\u043b\u043e\u0436\u0435\u043d\u0438\u044f Ailana. \u0421 \u043d\u0430\u0448\u0438\u043c\u0438 \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u0430\u043c\u0438 \u043c\u044b \u043c\u043e\u0436\u0435\u043c \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0438\u0442\u044c \u043f\u0438\u0432\u043e. 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\u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u0440\u0430\u0432\u0438\u043b\u044c\u043d\u044b\u0435 \u0434\u043e\u0431\u0430\u0432\u043a\u0438, \u0441\u043e\u0441\u0442\u0430\u0432\u0438\u0442\u044c \u0440\u0435\u0446\u0435\u043f\u0442\u0443\u0440\u0443 \u043f\u0438\u0432\u0430 \u0438 \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u0442\u0438\u043f \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u043c \u0434\u043b\u044f \u043a\u0430\u0436\u0434\u043e\u0433\u043e \u043f\u0438\u0432\u043e\u0432\u0430\u0440\u0430.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner]<style>.ld_spacer_69e01614ba6b6{height:50px;}<\/style>\n<div class=\"ld-empty-space ld_spacer_69e01614ba6b6\"><span class=\"liquid_empty_space_inner\"><\/span><\/div>[vc_row_inner gap=&#8221;30&#8243;][vc_column_inner width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">\u041f\u0440\u0438 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u0435 \u043f\u0438\u0432\u0430 \u0437\u0435\u0440\u043d\u043e \u044f\u0447\u043c\u0435\u043d\u044f \u0441\u043e\u043b\u043e\u0434\u0438\u0440\u0443\u044e\u0442 (\u043f\u0440\u043e\u0440\u0430\u0449\u0438\u0432\u0430\u044e\u0442 \u0432 \u043a\u043e\u043d\u0442\u0440\u043e\u043b\u0438\u0440\u0443\u0435\u043c\u044b\u0445 \u0443\u0441\u043b\u043e\u0432\u0438\u044f\u0445) \u0438 \u043e\u0431\u0436\u0438\u0433\u0430\u044e\u0442. \u0418\u0437 \u044d\u0442\u043e\u0433\u043e \u0441\u043e\u043b\u043e\u0434\u0430 \u043f\u043e\u043b\u0443\u0447\u0430\u0435\u0442\u0441\u044f \u0441\u0443\u0441\u043b\u043e. \u0421\u0443\u0441\u043b\u043e \u0432\u0430\u0440\u044f\u0442 \u0438 \u043e\u0431\u0440\u0430\u0431\u0430\u0442\u044b\u0432\u0430\u044e\u0442 \u0445\u043c\u0435\u043b\u0435\u043c, \u0441\u0431\u0440\u0430\u0436\u0438\u0432\u0430\u044e\u0442 \u0434\u0440\u043e\u0436\u0436\u0430\u043c\u0438, \u0444\u0438\u043b\u044c\u0442\u0440\u0443\u044e\u0442 \u0438 \u0441\u0442\u0430\u0431\u0438\u043b\u0438\u0437\u0438\u0440\u0443\u044e\u0442.<br \/>\n\u0426\u0435\u043b\u044c\u044e \u043f\u0440\u043e\u0446\u0435\u0441\u0441\u0430 \u0441\u043e\u043b\u043e\u0436\u0435\u043d\u0438\u044f \u044f\u0432\u043b\u044f\u0435\u0442\u0441\u044f \u0434\u043e\u0441\u0442\u0438\u0436\u0435\u043d\u0438\u0435 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0433\u043e \u043e\u0431\u0440\u0430\u0437\u043e\u0432\u0430\u043d\u0438\u044f \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u043e\u0432 (\u043e\u0441\u043e\u0431\u0435\u043d\u043d\u043e \u03b1-\u0430\u043c\u0438\u043b\u0430\u0437\u044b \u0438 \u03b2-\u0433\u043b\u044e\u043a\u0430\u043d\u0430\u0437\u044b) \u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0439 \u0434\u0435\u043f\u043e\u043b\u0438\u043c\u0435\u0440\u0438\u0437\u0430\u0446\u0438\u0438 \u043a\u0440\u0430\u0445\u043c\u0430\u043b\u0430 \u0438 \u03b2-\u0433\u043b\u044e\u043a\u0430\u043d\u0430 \u0441 \u043c\u0438\u043d\u0438\u043c\u0430\u043b\u044c\u043d\u044b\u043c\u0438 \u043f\u043e\u0442\u0435\u0440\u044f\u043c\u0438. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u0434\u0435\u0439\u0441\u0442\u0432\u0438\u0435 \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u043e\u0432 &#8211; \u0443\u0432\u0435\u043b\u0438\u0447\u0435\u043d\u0438\u0435 \u0432\u044b\u0445\u043e\u0434\u0430 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430 \u0438 \u043c\u0438\u043d\u0438\u043c\u0438\u0437\u0430\u0446\u0438\u044f \u0437\u0430\u0442\u0440\u0430\u0442 \u043d\u0430 \u043f\u0440\u043e\u0438\u0437\u0432\u043e\u0434\u0441\u0442\u0432\u043e.<br \/>\n\u0426\u0435\u043b\u044c \u0441\u043e\u0441\u0442\u043e\u0438\u0442 \u0432 \u0442\u043e\u043c, \u0447\u0442\u043e\u0431\u044b \u043f\u0440\u043e\u0438\u0437\u0432\u0435\u0441\u0442\u0438 \u043c\u0430\u043a\u0441\u0438\u043c\u0430\u043b\u044c\u043d\u043e\u0435 \u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u043e \u0441\u0431\u0440\u0430\u0436\u0438\u0432\u0430\u0435\u043c\u044b\u0445 \u0441\u0430\u0445\u0430\u0440\u043e\u0432 \u0432 \u0449\u0435\u043b\u043e\u043a\u0435, \u043a\u043e\u0442\u043e\u0440\u044b\u0439 \u043b\u0435\u0433\u043a\u043e \u0444\u0438\u043b\u044c\u0442\u0440\u0443\u0435\u0442\u0441\u044f. \u041e\u0441\u043d\u043e\u0432\u043d\u043e\u0435 \u043f\u0440\u0438\u043c\u0435\u043d\u0435\u043d\u0438\u0435 \u0444\u0435\u0440\u043c\u0435\u043d\u0442\u043e\u0432 Ailana &#8211; \u0440\u0430\u0437\u0436\u0438\u0436\u0435\u043d\u0438\u0435, \u0441\u043d\u0438\u0436\u0435\u043d\u0438\u0435 \u0432\u044f\u0437\u043a\u043e\u0441\u0442\u0438, \u0443\u043b\u0443\u0447\u0448\u0435\u043d\u0438\u0435 \u0444\u0438\u043b\u044c\u0442\u0440\u0430\u0446\u0438\u0438, \u0443\u043c\u0435\u043d\u044c\u0448\u0435\u043d\u0438\u0435 \u043f\u043e\u043c\u0443\u0442\u043d\u0435\u043d\u0438\u044f.<br \/>\n\u041a\u043e\u043c\u0430\u043d\u0434\u0430 Ailana \u0433\u043e\u0442\u043e\u0432\u0430 \u043f\u043e\u043c\u043e\u0447\u044c \u0432\u0430\u043c \u0432\u044b\u0431\u0440\u0430\u0442\u044c \u043f\u043e\u0434\u0445\u043e\u0434\u044f\u0449\u0438\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442 \u0438 \u0434\u0430\u0442\u044c \u0432\u0430\u043c \u0432\u043e\u0437\u043c\u043e\u0436\u043d\u043e\u0441\u0442\u044c \u043f\u043e\u043b\u0443\u0447\u0438\u0442\u044c \u0443\u043d\u0438\u043a\u0430\u043b\u044c\u043d\u044b\u0439 \u043f\u0440\u043e\u0434\u0443\u043a\u0442.<\/p>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/2&#8243;]<div id=\"ld_content_box_69e01614ba781\" class=\"fancy-box fancy-box-case-study scheme-light ld_content_box_69e01614ba781\" data-hover3d=\"true\">\n\n\t<div class=\"fancy-box-contents border-radius-5\" data-stacking-factor=\"0.5\">\n\n\t\t<div class=\"cb-img-container border-radius-5\">\n\n\t\t\t<figure class=\"fancy-box-image border-radius-5\" style=\"background-image: url(https:\/\/www.ailana.eu\/ru\/wp-content\/uploads\/2020\/09\/pexels-magda-ehlers-1301390.jpg);\">\n\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"800\" src=\"data:image\/svg+xml;charset=utf-8,&lt;svg xmlns%3D&#039;http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg&#039; 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